No Congress, CDC, VA, DoD, FDA you can’t explain away your decisions to keep veterans in the dark about how they might have acquired HCV during their military service. No VBA judges, you can’t hide behind your rule books either as you issue denial after denial for Hep C service connection. Because when a major American company, with over 32 billion in revenues, selects advertising copy, the words chosen are based on facts and evidence their researchers are privy to. Why? Because companies who lie or mislead consumers in advertisements eventually end up in court.
Gilead tells it like it is (American Legion Magazine, 11/16):
Vietnam Veterans, especially those born between 1945-1965, are at high risk for having Hep C.
Many could have been exposed due to unsterile vaccination procedures, or by coming into contact with contaminated blood during combat.
Sorry for the poor images but I can’t scan to my laptop today. The ad would reproduce better in black & white if you can pick up a copy at a local Legion post.
Bravo Gilead. In two sentences, you have wiped away decades of stigma, created by a secretive government, in simple, truthful advertising copy. Hopefully it will encourage vets to get tested before it’s too late to benefit from your antivirals. Keep up the good life-saving work you.